Today, we launched a new look almost two years in the making. Our old graphics were mostly based on the real-world Southwest Airlines and we decided that it was time for a new look.
The color scheme is similar to the Red/Blue/Yellow used by SWA, but it's brighter and more vibrant. We've removed the Heart icon from the logo, but that hasn't changed our original motto "Heart Sets Us Apart". The new graphics give a pop to the page, but are simpler and easier to read. The goal was to have a straightforward look, while still being able to get the point across, and we feel like we've done this perfectly. The main "Southwest Virtual" logo has been replaced with the typeface "We Are Southwest." to display our family-style community. Finally, inspiring messages like "Have a Great Day" and "Be Exceptional" are quietly placed at the bottom of each message to parallel our friendly atmosphere.
The new graphics, which we refer to as "Manrope SB", named after the font used, are already live on our thread, website, Slack, and most forms (like applications, exams, etc.). You'll also see these new graphics in use by our HR Director if you are in the application process. We will be re-vamping the Booking Website and other Booking Materials and other media like Instagram and YouTube by the end of the week.
We hope you like our new look. Thank you for your continued support of the Southwest community.